David Chalk, a well known industry leader, had Russel presenting that idea on Friday, the last day of work experience. Aged 20, Russel was studying marketing at Monash University.ĭuring his work experience he had an idea for L’Oreal. He was an all rounder in that he would do the strategic work, the account management work and the creative work.”Īt McCann's, Russel’s father got his son one week in the office. He was on the NAB’s rural business and he was well known for his work on the rural industry. He probably got his first job in advertising when he was in his 40s. Where did he discover his love for selling? Howcroft told AdNews: “My father was late into the advertising business. He is currently chair of the Australian Film Television and Radio School. He has served in many senior roles across the industry, including Executive General Manager at Network 10, PwC’s first Chief Creative Officer and CEO of agency Young & Rubicam Group. He is known as the “sell” voice in Australia on the cultural and economic importance of advertising in society.īut he had a long and distinguished career before becoming recognisable in the collective mind of Australia.
He also fronted the documentary How Australia Got Its Mojo. Russel Howcroft found his way into Australian living rooms via Gruen on ABC television and now on radio at Nine’s 3AW. Together with friends Freddie Young and Tom Sutherland, Charlie’s agency partnered with independent Hardhat on - an advertising industry initiative including #VAXTHENATION. He organised a week's work experience for Russel at an agency.Īnd like his father, Russel helped his son, Charlie, who is one part of a trio in agency Good One Creative. Russel Howcroft has his father, John, who was in the advertising business, to thank for his start in advertising. Russel Howcroft has been inducted into the AdNews Advertising Hall of Fame, joining a distinguished list of industry figures.
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